The double-diamond process is a design thinking approach that is often used to develop minimum viable products (MVPs). An MVP is a product that has the minimum set of features needed to test and validate a product concept with users or customers.
To use the double-diamond process to develop an MVP, product managers and other professionals should follow these steps:
- Empathize: In this step, product managers should gather data on their target users or customers, including their needs, goals, and pain points. This data can be collected through methods such as user interviews, surveys, and analytics data.
- Define: In this step, product managers should define the problem or challenge that they are trying to solve, as well as the goals and objectives of the MVP. They should also define the target audience for the MVP and the key features and functionality that it will include.
- Ideate: In this step, product managers should generate a wide range of ideas for possible MVPs. This step is typically done through brainstorming sessions and other collaborative methods.
- Prototype: In this step, product managers should create prototypes of the MVP to test and validate their ideas. Prototyping allows product managers to get feedback on their ideas and make adjustments as needed.
- Test: In this step, product managers should test the MVP with users or customers to gather feedback and make any necessary adjustments.
- Launch: In this step, the MVP is launched and made available to users or customers.
The double-diamond process is a valuable approach for product managers and other professionals who are developing MVPs because it helps them to understand the needs of their target users or customers and create solutions that meet those needs in an innovative and practical way. It is a process that encourages collaboration and helps teams to generate a wide range of ideas and solutions.
To use the double-diamond process to develop an MVP, product managers should follow the steps of empathizing with users, defining the problem and MVP goals, ideating solutions, prototyping, testing, and launching the MVP. The double-diamond process is a valuable approach for product managers because